GIF, Video, and Cinemagraph – Rich Media Elements that Add Sparkle to Emails

If you are using email marketing for your business, you must be knowing that your emails have to be engaging. You need to think out-of-the-box if you wish to make an impression in the subscriber’s inbox and minds. This can be achieved through great copywriting or by using interactive and attention-grabbing visual media. Marketers often make the mistake of using rich media in their emails without having an idea of how the emails would render in the subscriber’s’ inbox. No doubt, when used effectively, it draws miraculous results for your email campaigns. But, different email clients and browsers render emails